Welcome! I'm Ingrid Sjödal, and I create stunning, magazine-style images for creative women entrepreneurs who are ready to step into their potential and be seen.
i have been
Amica
zInk
LIFE & Style
LOOKING FOR IMAGES THAT CAPTURE YOUR ESSENCE AND EMPOWER YOUR BRAND?
A Bit About My Journey
Growing up in Sweden, I watched my mum, a talented architect, give up her career when my dad’s traditional views led her to become an expat wife.
Letting go of her work and identity outside the home was a struggle I could see. That experience shaped me deeply and gave me the drive to help women follow their passions and build careers they love.
Years later, after working as a commercial photographer and traveling extensively, I moved to Australia with my little one. Balancing work and motherhood here wasn’t easy, especially with high daycare costs. Like so many women, I had to get creative, finding ways to support my family while being present. This journey made me even more passionate about empowering women to build careers that work for them.
Why I Do What I Do
Before focusing on branding photography, I earned a Bachelor of Arts from Mälardalens University and a Diploma of Photography at Raffles KVB there I was honoured to win the Best Student Portfolio award in NSW, which opened doors to amazing opportunities.
I worked with editorial and commercial clients in Singapore, Dubai, and Stockholm, photographing for magazines like Elle, Zink and Amica. I even had the chance to create advertorials for brands like Gucci, and Bulgari. These experiences honed my eye for detail and storytelling, which are now at the heart of my branding photography.
My Mission
I LOVE helping women entrepreneurs bring their vision to life with authentic branding photography. I have a natural intuition for seeing potential, even when my clients don’t see it in themselves and showcasing their most confident, radiant selves.
My goal is to create images that represent your brand, help you stand out, and give you the confidence to grow your business and chase your dreams. (And yes, I photograph men too, most often for headshots or smaller sessions!)
""I create magazine-worthy images that capture your essence and empower you to show up confidently."
