From fashion editorials, commercials to cooperate headshots – to shoots that solidify your personal brand.

I’ve learned all the tricks of the trade to photograph business women like YOU powerfully, beautifully and authentically.

And most importantly - it’s fun!

All my clients comment on the fact that our shoots are both easy and exhilarating.

I know just how to make you feel relaxed and motivated, transforming your day into something you’ll never forget.

hello, it's so nice to meet you!
I'm Ingrid and I’ve captured every thing in my diverse photography career-

I'm not just a photographer, I am a visual, storyteller for your branding images. 
I can't wait to help you Shine on Camera!

i have been



LIFE & Style

Looking for a photographer
who makes you shine?

What inspires me? 

For as long as I can remember I have loved capturing people, faces and emotion – first in sketches, then in photographs.

It became an obsession to capture the face in all its extraordinary authenticity, emotion and uniqueness.

I grew up in Sweden, but soon my love of people, nature, travel and adventure led me to exploring new beautiful places – like Australia and Singapore!

I started my studies in Photography at Raffels KVB in Sydney and career as a photographer. I moved back to Sweden for a time, and over the years I worked as a fashion photographer for editorials for magazines such as Elle, working with clients such as Prada, Chanel and Bvlgari.

After I become a mum I moved to the coastal town Terrigal I started to focusing on personal branding photography. Of course, with my love of the face, I love creating strong portraits that say, in one breathtaking glance, exactly who you are and what you do.

I create imagery filled with emotion and connection, tinged with life and all its perfect imperfections.

Emotion in imagery is more than just a smile. Strong photography can tell an authentic story that can be shared with the world. It’s the look in your eyes and the little moments in-between that say who you are and create your own unique visual story.

So, let’s talk about YOUR unique story!

My passion is to help to empower women through my lens. I love to help you feel confident and relaxed in front of my camera – and I can’t wait to connect with you and to create photo magic together!

"I create imagery filled with emotion and connection, tinged with life and all its perfect imperfections."

As a photographer with 20 years’ experience, I know your pain points. I know your best angles. I know how to make you laugh and relax. I’m here with you, every step of the way, to make this a day you’ll ADORE, curating outstanding photographs that capture the most beautiful and authentic version of you.

I’ve even got a team of makeup and hair stylists, locations, and wardrobe stylists on hand to make this day absolutely perfect – and most importantly – FUN!

A retelling of all the romance in chronological order.

I know how to guide
you to look & feel empowered

Last decade I was working as a fashion and commercial photographer, travelling a lot, meeting a lot of exciting people, and learning from the best. Here's a behind-the-scenes video from a shoot for Bvlgari, shot in Dubai at the Ritz-Carlton. We were a big crew: models, stylists, assistants, photographers and film producers.

It was such a great experience to have been part of this and I have learnt a lot of important skills that I can bring to your shoot as well!

My old life before kids

My new life with kids

Family life and the joys of creative coastal living has really captured my heart.

I really enjoy photographing portraits on the Central Coast NSW and Sydney. I also love meeting and shooting the many beautiful ‘women in business’ on the Coast – and of course, spending time with my boys!


Heartwarming quotes

From my




 Rose Mascaro


Ingrid is warm and kind and incredibly talented. I recently did a brand photoshoot with her and cannot recommend her highly enough. She makes you feel comfortable and the photos are beautiful. She really knows how to capture your spirit. You will not regret booking Ingrid as your photographer.




Nicole Thomson-Pride


I flew up from Melbourne to work with Ingrid on some branding photos that were to be used on my website. I was blown away by the images and am so pleased with the entire experience. Thank you Ingrid for your professionalism, hospitality and for the gorgeous images!




Kim Caruk