MY

JOURNAL

& a place for inspiration

Capturing the Essence of Mulled Wine: A Lifestyle Shoot at the Pool

I love a good challenge, so when Liesl asked me to photograph her Mulled wine, I was all in! It’s a bit different from what I usually do, but I really enjoy stepping outside my comfort zone. We wanted to create a relaxed vibe, perfect for enjoying mulled wine on a hot summer day by […]

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Behind the Scenes with WLM: From Corporate Headshots to Teamwork in Sydney CBD

I recently had the pleasure of working with WLM, an accounting firm based in Sydney’s CBD. This shoot was all about highlighting the fun and teamwork at their office. We captured professional headshots, lifestyle portraits, and group shots to really showcase the energy and collaboration within the team. It was great to see everyone stepping […]

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Boost Your LinkedIn Profile: Top Tips from Bestselling Author Sandra Long

A few weeks ago, I had the pleasure of photographing LinkedIn headshots at Skillion Spaces  in Terrigal, following an insightful talk by bestselling author Sandra Long. Her presentation on how to jumpstart your LinkedIn profile was packed with valuable advice, and it reminded me of the importance of keeping our professional profiles up to date—even […]

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Professional headshot of a woman, taken by Ingrid Photography in Terrigal, showcasing a polished and approachable look.

Styling Ideas for Your Branding Shoot

Matt Baseley and Gina Jeffreys photoshoot for 104.5 photographed by Ingrid Photography in Central coast.

I recently had the opportunity to collaborate with the talented stylist Sam Woods for a photoshoot with Gina and Matty for Star 104.5. I asked Sam to share her insights on the styling choices for the shoot, and her perspective was both modern  and inspiring.   Embracing Fresh and Organic Hues For this branding shoot, […]

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Why Personal Branding Photography Isn’t Just for Women

In today’s competitive business landscape, personal branding has become more important than ever. It’s not just about what you do; it’s about who you are and how you present yourself to the world. And while the idea of personal branding often conjures images of stylish headshots and Instagram-worthy lifestyle shots of good looking woman, the […]

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What is personal Branding?

Unlocking the Power of Personal Branding: More Than Just Pretty Pictures   Personal branding goes far beyond aesthetics. It’s not just about striking visuals, color schemes, or polished photos. Instead, it’s a profound exploration of your essence, your strengths, and the authenticity of the first impression you make. In essence, it’s about attracting the right […]

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5 types of personal branding images that help to tell your story

5 types of personal branding images that help to tell your story for your website   In today’s digital age, personal branding has become more important than ever before. Your online presence and the images you choose to showcase on your website can help tell your story and create a lasting impression on potential clients. […]

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Can your Headshot image be a lifestyle image?

Can your Profile/ Headshot image be a Close-up, Half body or a lifestyle image? The simple answer is:  Yes! It all depends on where and what you are going to use your image for. Is it for your website, LinkedIn, Socials, PR or a Magazine etc ? The most common for a business/ LinkedIn headshot is […]

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Personal Branding Photoshoot for Ruby’s Home store / Woy Woy, NSW

I’m just so excited for my friend and client Jane from Ruby’s Home store to win the Australia Post – Online Retail Industry Award People’s Choice 2022!   I’m not really a blog person but I felt to share her story and some Personal Branding images we have created at her home in Woy Woy over […]

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How high-quality images can increase your website

How high-quality images can increase your website conversion rate   When a website’s images, layout, brand colours, and beautiful design are cohesive, it’s pure joy scrolling through the pages. It ignites inspiration to engage with the business. Images tell a story and give us great insight into a business.  A good-looking website, with breathtaking images, that’s […]

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