Step into your light!

Hi, I’m Ingrid.

 I’m a branding photographer based on the Central Coast, helping women-led brands create magazine-style images that feel authentic and confident.
My goal is to capture the real you!  the version of yourself that’s ready to grow and be seen.

i have been

Amica

zInk

LIFE & Style

Photos That Reflect the
Real You

A New Chapter in Australia

I grew up in Sweden watching my mum, a talented architect, give up her career when our family moved abroad.
Seeing her quietly struggle with losing her creative work stayed with me and inspired me to help women stay connected to their purpose and build careers that fit them.

Why I Do What I Do

When I moved to Australia with my young son, I had to rebuild , navigating motherhood, limited childcare, and running a business from the ground up.
That chapter taught me how much women can achieve when they’re supported and seen.
Now, I bring that understanding to every shoot.

From Fashion to Personal Branding

I have a Bachelor of Arts and a Diploma of Photography from Raffles KVB in Sydney, where I was honoured with the NSW Best Student Portfolio award. My career took me around the world,  shooting editorials for Elle, Amica, and Zink, and working with brands like Gucci and Bulgari.
Those experiences shaped my love for storytelling and attention to detail, which I bring to every branding shoot.

What It’s Like to Work With Me

Each shoot is planned around you. I’ll help you pick locations, recommend trusted makeup artists and content creators, and guide you to feel relaxed and natural in front of the camera.
You’ll get a collection of high-quality, versatile images that truly represent who you are, with no agency fees.

Let’s Create Something You’re Proud Of

Whether you need fresh content for your website or social media, or just want to feel comfortable and confident in your photos, I’m here to help.

Together, we’ll create images that reflect the real, empowered you.

My Mission 


I LOVE helping women entrepreneurs bring their vision to life with authentic branding photography. I have a natural intuition for seeing potential, even when my clients don’t see it in themselves and showcasing their most confident, radiant selves.

My goal is to create images that represent your brand, help you stand out, and give you the confidence to grow your business and chase your dreams. (And yes, I photograph men too, most often for headshots or smaller sessions!)


""I create magazine-worthy images that capture your essence and empower you to show up confidently."

Working with me is about more than just photos.

It’s about connection, collaboration, and crafting visuals that feel like they belong in a magazine. From our first chat to your final gallery, I’ll guide you through every step, planning your shoot, picking outfits and props, and making sure your personality shines in every image.

Whether you’re building a business, refreshing your brand, or creating keepsakes for yourself, I’m here to help you show up boldly and beautifully. Together, we’ll create a visual story that captures your essence and moves you forward.


What You Can Expect


Let’s Connect!

If you’re ready to elevate your brand with stunning, Magazine-Style images, let’s chat! 

I can’t wait to bring your vision to life.

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 Rose Mascaro

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"OMG THE PHOTOS YOU CAPTURED ARE INCREDIBLE!!!!"

Ingrid is warm and kind and incredibly talented. I recently did a brand photoshoot with her and cannot recommend her highly enough. She makes you feel comfortable and the photos are beautiful. She really knows how to capture your spirit. You will not regret booking Ingrid as your photographer.

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Nicole Thomson-Pride

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I flew up from Melbourne to work with Ingrid on some branding photos that were to be used on my website. I was blown away by the images and am so pleased with the entire experience. Thank you Ingrid for your professionalism, hospitality and for the gorgeous images!

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Kim Caruk

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